Print and Digital Make Great Dance Partners
Print Media’s Role in a Digital Age
Although marketing has become heavily focused on digital engagement, marketing can never be one-dimensional. People tend to forget about the power of print media, and ironically, this happens when they are being consumed by digital noise.
We believe print and digital media are intertwined; you can’t have one without the other. Print and digital marketing are not meant to oppose each other, but to complement each other.
Create a Bridge Between the Two
We tell brand stories through an integrated approach to digital marketing and print advertising. Carefully created corporate identity outreach allows content to flow seamlessly from one medium to the next.
Finelines’ responsive website reflects corporate identity
Finelines booklets handed out at TedTalk performance
Amplify User Engagement
With ever-growing technology, digital marketing continues to offer opportunities to create dynamic and unique assets and attract end users to a brand. Not only can information be made available and shared quickly, but digital also encourages user engagement. Digital is interactive—comments sections and reviews offer the opportunity for direct discussion, video and blogs provide a way to educate and tell a story. Engagement with a brand creates a personal connection, allowing end users to identify with the company mission and vision.
The physicality of print and traditional marketing offers opportunities to be creative with size, detail, and texture, engaging more tactile senses than most digital pieces. Including website addresses, or even QR codes, on print collateral and promotional gifts creates a quick flow between print and digital. At the same time, links to order physical copies of brochures or online sign-up forms for direct mail promotes engagement with more targeted end users.
Finelines promotional gifts combine physical print design with digital call to action
We strive to develop memorable content that captures and keeps end users’ attention. Our long-standing experience working in both digital and traditional marketing helps us develop brands that extend across websites, print collateral, video, social media, and Google Ads.
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