Marketing for Membership Associations

The Importance of Member Engagement

Forward-thinking membership associations have learned that social media is essential for attracting new members and keeping current ones engaged. Recognizing the importance of member engagement is the key to future growth.

Social media is not a DIY task. Laidlaw Group helps membership associations identify relevant content and choose the most interesting and useful topics to feature on social media platforms.

Why is content curation so important?

Why is content curation so important? Curating useful content for your members will help your association become a leading influential voice on topics that impact your industry. Audiences will come to your association’s website pages for insight and expert opinions that influence decision making.

International Kitchen Exhaust Cleaning Association (IKECA) Website

Consistency is key. Successful membership organizations post multiple times a week on all social media platforms. Remember, each time you post is another opportunity to grow your audience and engage in conversations. Retaining your current members and keeping them engaged will ensure the long-term health and vitality of your association. 80% of social marketers said that their key strategy is to increase engagement across social channels.

Develop a Content Curation Strategy

We help you chart the course by developing a content curation strategy that includes understanding and identifying topics that are important to your members. Next, we monitor audience interaction and develop a monthly content calendar that helps boost your association’s social profile and rankings. We also provide detailed monthly reporting on engagement.

Laidlaw Group manages integrated social media campaigns for membership organizations.

Laidlaw Group has experience with many high profile membership organizations including Water and Sewer Distributors of America (WASDA), International Kitchen Exhaust Cleaning Association (IKECA), Northeastern Society of Orthodontists (NESO), The Association of Oncology Social Work (AOSW), and Society for Social Work Leadership in Health Care (SSWLHC).