When Website Design Becomes a Brand Experience

We discussed the 'voice' of the Land & Sea brand and our plan to articulate that voice through design, storytelling, video, and typography to create a website with a visual identity that would foster customer engagement, reflect brand purpose and leave a lasting impression.

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Anatomy Of A Retail Brand Extension

It all began when Alexandra Slote, the creative force behind Alexandra Slote Interiors, entrusted Laidlaw Group to shape the brand for her unique interior design firm, located in the vibrant neighborhood of Boston's Beacon Hill. This set the stage for a brand-building journey that would showcase the firm's distinctive style and our expertise and creative flair.

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Anatomy of A Rebrand

When C2MG Builders entrusted us with their rebranding vision, we embarked on a journey that showcased our expertise and creativity. Our task was not just to articulate the brand mission, but to develop a brand promise that resonated with the company's values and the expectations of its stakeholders.

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A New Look for Eck MacNeely Architects

Architecture has long been inspired by nature to ignite the "spirit" of space and harmonize with its surroundings. For over forty years, Eck MacNeely Architects has followed its conviction that in each design detail lies the opportunity to create the spirit of a space,

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