Dell Mitchell Architects: Website Design is the Foundation to Building Your Brand

A well-designed website is a critical component of your marketing outreach. In most cases, your target clients visit your site before they visit or talk to you, so take a deep breath and be open-minded when you evaluate it.

Dell Mitchell Architects is a celebrated Boston architectural firm with a design process that seeks a harmonious balance between practicality and sensory delight. Their process encourages fantasy to collide with common sense to create refined visual solutions that work. When these elements seamlessly achieve a balance, great design is born.

When we started designing the new website for the firm, we met with their team who educated us about their belief that a well-designed home has a rhythm that activates space and creates a mood. Their approach is to find cadence, construct melody and add lyrics to the architecture. It was clear from that first meeting that our design philosophies were in harmony.

Your Website is Front Facing to Your Target Audience

Site content and design reflect corporate culture, knowledge, style, expertise in your field and your industry experience. It is critical for every business to have a website that positions the company as a thought leader, be a source for relevant industry information, deliver quality content, and educate the client about your products and services.

From our perspective, successful site design requires an effective, sustained marketing strategy beyond presenting a collection of products, services, images, videos or other files. That means sophisticated website design is focused on specific goals, along with measurable objectives to attain them.

Create a Seamless User Experience

Start by understanding what they’re looking for. Google provides an excellent analysis tool in Google Analytics for tracking visitor behavior on a site. It is called Behavior Flow, and it allows you to visualize the path end users travel from one page or Event to the next. According to Google, “This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.”

At Laidlaw Group, we analyze user behavior, user engagement, session duration, social traffic sources including Twitter, Facebook, LinkedIn. Our communication strategist simultaneously implements conversion functionality to track website performance and evaluate ROI. Our in-depth experience working with these tools helps us identify content issues, provide keyword ranking scores, and evaluate website performance to develop content and capture your target audience’s attention.

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