Micronotes Case Study

Agency Services for Micronotes.ai include Branding, Copywriting, Search Engine Optimization (SEO), UX Design, Website Design

In this Micronotes case study, we provide an overview of Micronotes’ ai-driven engagement and cross-sell solutions that use artificial intelligence (AI) to help financial institutions start conversations with their online banking customers to discover mispriced debt held elsewhere. With Micronotes.ai, financial institutions can predict customer banking needs for financial services.

Founded by tech entrepreneurs from MIT, the company’s fast, automated, cloud-based solutions improve engagement and dialogue to sell more financial services effectively.

Laidlaw Group, designers, programmers, and copywriters work closely with the Micronotes.ai team to increase awareness and build equity in the brand. We provide website design, copywriting, email marketing services to Micronotes.ai. The website functionality includes downloadable resources to increase user engagement and comprehensive website reporting.

Website Brand Strategy

For Micronotes, we identified the target audiences, the essence of the sales message, short and long-term marketing goals and website communication objectives. Additionally, we analyzed the behavior patterns of their target audience, including social engagement, and used the data to create a comprehensive plan to build the website.

As part of our process, we develop content with a compelling message focused on building brand equity. Our services include the development of design systems including content creation, analysis, and reporting.

Driven By Engagement

We developed a dynamic digital experience for Micronotes.ai. The website is designed to deliver high levels of engagement, increase visibility and educate the banking community about the power of AI.

Defined By Results

Impactful statistics and customer stories are highlighted throughout the website to engage decision makers in large banks, community banks, and credit unions to help them develop a deeper understanding of Micronotes.ai value proposition.