Digital Strategy Empowers Whale and Dolphin Conservation

With a combination of our expertise in managing Google AdWords campaigns, developing digital strategy, creating content, and providing search term performance analysis, and our client’s meticulous work completing the application process, the Whale and Dolphin Conservation (WDC) was awarded a 480K Google AdWords grant. It was a team effort and one we are very proud of.

As the leading charity dedicated to the protection of whales and dolphins worldwide, the grant supports WDC’s mission to educate the world about the important role whales and dolphins play in the health of our environment and the future of our ocean’s ecosystem. The grant supports outreach and education programs that focus on protecting whales and dolphins, advocacy initiatives and provides support for WDC’s unwavering commitment to inspire global marine protection action. The hope is that one day our oceans will be the home where every whale and dolphin is safe and free.

We currently manage all aspects of the WDC AdWords program consisting of 207 keywords and phrases, 18 ad campaigns and 210 search ads. Our daily AdWords campaign management includes analysis of keyword and key phrase popularity, detailed reporting, removal of negative search terms, and content creation for 210 text-based search ads. Our monthly reporting identifies end user location, device preference, and detailed behavior flow analysis of visitor behavior on the website and time spent on specific pages to evaluate the popularity of on-page content.

We may not think about whales and dolphins as we go about our busy daily lives, but the future of these magnificent creatures, the ocean ecosystem home and the future of our planet depend on their health and protection.

We welcome the opportunity to work with dedicated non-profit organizations and lend our expertise to ensuring their success.

See more work for Whale and Dolphin Conservation