DebtX – Print and Digital Make Great Dance Partners 

DebtX is a pioneer and innovator in the commercial and residential loan industries with offices throughout the United States, Europe, and South America. DebtX’s core mission is to empower financial institutions with an ability to actively manage their portfolios by rating, valuing, buying and selling loans.  Their loan sale platform includes multiple online auction capabilities, automated bid optimization, syndicated loan and participated loan tracking, joint book running, covenant compliance, and numerous other innovations.

The DebtX corporate brochure reflects the company’s long history and reverence to historical sensibility, and it’s relationship to business. The core goal of this project is to tell the DebtX story. Through compelling narrative and memorable imagery, we welcome the reader and invite them to take a journey with us.  We engaged the target audience with unwavering consistency to the corporate brand guidelines. Historical images were sourced from museum and private collections.

Laidlaw Group has a long-standing relationship with DebtX.  We continue to define and build equity in the DebtX parent brand and brand extensions through an integrated service mix including print design, digital design, copywriting, corporate identity, product naming, video, UI, UX, and website design. We created their brand style guide to establish a clear set of standards for the company’s corporate identity.  The style guide establishes and defines the use of color, fonts, and visual composition of the identity and functions as a reference tool to ensure consistency in the visual brand that extends across the website, social media, print collateral, video, and stationery.

The DebtX website defines DebtX’s core mission to empower financial institutions with an ability to actively manage their portfolios by rating, valuing, buying and selling loans. Once a user is logged in, they have access to multiple online auction capabilities, automated bid optimization, syndicated loan and participated loan tracking, joint book running, and covenant compliance. In depth information about products, services, news and events is easily available through a seamless user interface.

Video has become a preferred medium for content delivery and education. Video delivers a high level of engagement by driving traffic, improving ROI, and engaging the target audience. Video is an excellent medium for storytelling and educating the end user. Content can range from the story of how your company started, to interviews with key executives. We encourage all our clients to use video, and incorporate storytelling, into their branding efforts.