Center for Clinical Data Science (CCDS)

The MGH & BWH Center for Clinical Data Science (CCDS) is a collaboration with Massachusetts General Brigham to create, promote and commercialize artificial intelligence for healthcare from model conceptualization to clinical validation in the Partners Healthcare System.

Laidlaw Group, designers, programmers, communication strategists, and copywriters worked closely with the CCDS team to build equity in their brand. We developed the UX and design for their new website and produced educational videos for medical symposiums about the role of machine learning in medical diagnostics. We also developed print and digital advertising, collateral materials, exhibit graphics including their trade show booth, and branded apparel.