“No Matter What People Tell You Words and Ideas Can Change the World” Robin Williams
Empowered by in-depth experience in branding for a diverse client base across multiple business and geographical sectors, Laidlaw Group fuses strategy, technology, award-winning design, and copywriting with innovative thinking to deliver a cutting-edge approach to branding. We combine over 25 years of proven experience in strategic marketing with a comprehensive knowledge of website design, corporate identity, print and digital advertising, email marketing, Search Engine Optimization (SEO), Google Adwords and Social Influence Marketing (SIM). We help our clients strengthen brand equity, develop a deeper understanding of how to engage their customers and increase market share.
Our objective with every client is to develop a strong brand that clearly differentiates products and services from the competition. We start by analyzing the target customer with the goal of understanding their behavior, their habits, their lifestyle, their likes and dislikes and using this information to uncover their motivation for interacting with a brand. The tools in our toolbox include research, target customer analysis, audience identification, competitive analysis, marketing analytics, demographic identification, and user behavior analysis to develop a plan to shape, mold, and cultivate a brand over time.
We develop digital campaigns and ad groups, we analyze extensions, and we incorporate video. We identify target audiences and create landing pages with tracking metrics for accurate reporting and develop multifaceted keyword libraries based on user behavior. We identify and recommend topics of interest based on customer profiling and determine channels for deployment based on strategic goals. In the final lap, we use geo-targeting, and device usage metrics and develop creative outreach and manage the budget to get the right message to the right people at the right time in the right place to increase sales and gain market share.
Strategy
A well-defined brand strategy starts with identifying the essence of your message of short and long-term goals and to define your brand objectives. We analyze the behavior patterns of your target customers, including social engagement and use the data to create a comprehensive outreach program including content marketing, social media marketing and creative direction. As part of the process, we analyze past performance of marketing outreach vehicles and their impact on brand awareness. When we’ve completed the analysis, we recommend outreach components to build brand equity.
Development
Successful brands recognize the importance of well developed content and design strategies for integrated marketing programs. As part of our process we develop content with a compelling message focused on building brand equity. Our development services include naming of both companies and products, development of design systems, print and digital media consultation, social media platform development, email marketing and comprehensive Google AdWords campaign management including content creation, analysis and reporting.
Implementation
Successful marketing campaigns take time to implement, that’s why we establish road maps to track progress and set up tracking tools to measure our efforts. We also also track key performance indicators (KPIs) that include email sign ups, eBook downloads, form completion, etc. Our services include identity and trademark design, digital/print design and advertising, front end web development, content management systems (CMS), video, Search Engine Optimization (SEO) Copywriting, info and motion graphics.
Engagement
Our job is to create and sustain engagement for your brand, When we develop social media campaigns, launch Google AdWords campaigns or conduct statistical search term analysis, we analyze engagement metrics and adjust content accordingly to clearly define competitive advantages for our clients products and services. We have substantial experience with Google Analytics.
